Oppo has inked a five-year sponsorship deal to become the first-ever Asian sponsor of The Wimbledon Championships.
The Chinese smartphone brand has partnered with the All England Lawn Tennis Club (AELTC) as the first official smartphone partner for the tournament.
It is the first time the Chinese-owned brand has sponsored a tennis event. Oppo currently sponsors FC Barcelona and the International Cricket Council (ICC).
The deal, which commences this year, will provide both brands with greater awareness in key emerging markets.